With Mother’s Day only a few weeks away, I’ve been thinking about what to get my mother (sorry Mom – this is when you should stop reading). One thing she likes is interchangeable jewelry by Chamilia. Disney Parks have carried a variety of their interchangeable beads and bracelets for a few years now. We even offer some Disney Parks-exclusive beads inspired by Disney Princesses like Cinderella, Snow White and Ariel. I spoke with Denise Edelmaier, merchandiser for jewelry at Disney Theme Park Merchandise, about the appeal of Chamilia jewelry at Disney Parks.
“I think guests enjoy Chamilia jewelry because they can mix and match bracelets and Disney-inspired beads to match their moods,” said Denise. “We offer a lot of beads, so the combinations are many. It’s also easy to add beads, which become a great way to celebrate a special occasion or remember a Disney vacation.”
If you are unfamiliar with Chamilia, we are holding a trunk show at Tren-D in the Downtown Disney Marketplace at the Walt Disney World Resort on May 3-4, 2013. Representatives from Chamilia will be at this show each day from 10 a.m. to 2 p.m. and 5 p.m. to 10 p.m.
One cool thing that the jewelry team is introducing at the show is a unique Disney Parks starter bracelet. The bracelet will contain a few beads, which can jump start a bead collection.
I’m excited to see they are introducing a red Minnie Mouse-inspired bow along with a cupcake bead that has a Minnie Mouse-inspired bow (she is my mother’s favorite character, and, with that, Mother’s Day shopping is done!).
Finally, Denise shared that she is working on a few additional Disney Parks-exclusive beads for later this year (fans of Disney’s “Beauty and the Beast” will be happy).
If you can’t attend this event, you can find a small selection of Chamilia jewelry on our Disney Parks online store.
posted on April 29th, 2013 by Steven Miller, Merchandise Communications Manager via disney parks blog